Omnichannel Marketing: Get Your Business Anywhere & Everywhere
Author: Ellice Dojillo
Date: May 13, 2022
Get yourself the most surreal yet very real experience in marketing through the Omnichannel
For years, people have imagined what it’s like to be at two or more different places at a time and how absolutely amazing it would be to teleport to various worlds. Thanks to these ideas we’ve been treated to neat science fiction novels and movies that have made it possible at least on paper and the big screens. But, what if we told you that all of this is possible, that you don’t necessarily have to go through the hassle of traveling into a wormhole in space for it, and that being anywhere and everywhere can do wonders for your business’ marketing strategy?
That might’ve been a lot, but yes, you’ve read that right. And how is this possible, you may ask? Well, it’s possible through omnichannel marketing.
So… What is Omnichannel Marketing?
Well, let’s break it down, shall we?
The word, “omnichannel” is made up of two components: the prefix “Omni” which means “of all places” and of course, “channel” which simply means a vessel. So, if we combine these two components, omnichannel marketing simply means being able to market your business and having it present in all places and vessels: offline or online and on all social media platforms.
Now that we got the basics of omnichannel marketing all covered, we know that you may be thinking now, “Isn’t that like multichannel marketing?”
Well, the answer? No, not really.
Omnichannel Marketing vs. Multichannel Marketing. What’s the Difference?
While their definitions may sound similar in the aspect that both are concerned with having a lot of “channels”, there is actually a distinct characteristic that can be easily spotted between these two marketing concepts and that would primarily involve the customers.
While multichannel marketing also means a business is present on different kinds of platforms all at the same time, the main goal it has is to have better customer engagement which pertains to a company caring for its relationship with its customers solely through the company perspective or, in simpler words, to make the customers know that the business exists through all platforms.
Omnichannel marketing, on the other hand, aims to enhance the customer experience which also pertains to a company caring for its relationship with its customers but primarily taking into account the perspective of the customer or making the customer feel like they are the actual star of the show (because let’s be honest, the customer is and should be the actual star of the company).
Think about how companies link their Instagram and Twitter account to their official Facebook page. That’s a simple form of omnichannel marketing.
Why Go For Omnichannel Marketing?
While omnichannel marketing can be more effective for already established businesses, this marketing concept can also be very much effective for new businesses coming out of the spotlight. How?
It’s all thanks to the customer experience directly being tied to customer satisfaction which plays a big role in customer engagement. The more your customers are satisfied with the easy accessibility that your business gives, the more you’ll get other customers thanks to the system of reviews or customers telling other people to refer to your business.
The effectiveness of this system can be proven further if you’ll look through the statistics.
For instance, according to a study emphasized by Forbes, businesses that make use of omnichannel marketing can get 91% more customer loyalty as every year passes by.
Impressed? Ready to implement omnichannel marketing? If you are, hold on to your horses, because there are a few more things about omnichannel marketing that you need to know
Yes, omnichannel marketing is a very effective approach in marketing that can bring success to any business, but, like all things, for it to have a really great result, you have to be able to implement the concept properly by making sure you have the proper foundations.
So What Exactly Are the Foundations of Omnichannel Marketing?
Honestly? There really is only one and it’s been right in front of you all along: your customers.
As omnichannel marketing is centered on customer experience, all you need to know to assure the astounding success of your business through it is the perspective of your customers and what platforms they often visit, so you could build and emphasize the convenience of visiting your business through those platforms.
Once you study those well, we can assure you that implementing the omnichannel marketing concept will work wonders for your business, especially in terms of sweet success. Customers are sure bound to swarm in and when they do, the hustle doesn’t stop there, considering there’s still some potential that things might get out of hand, especially with a ton of different platforms on your sleeve…
Don’t be discouraged though, because there’s something you can get that can save you from dealing with any of those negative possibilities!
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Impressive, right? Well, that’s what Bling is all about, and this is a sign that you should get it right now! Join Bling and start your 14-day free trial now!
